Founder
Kyle Fry
Founder & Tech Lead, Nexus Growth Labs
Kyle has been on the business owner's side: he has past management and owner-operator experience across customer service, retail, food and beverage, and sales. Today he helps foreign-owned small businesses in Ecopark and Hanoi – and local businesses that serve foreign customers – get found and trusted.
Vietnam is now Kyle's home: he is married to a Hanoian and lives in Ecopark.

Manager & owner-operator
customer service, retail, F&B, sales
Expat founder
based in Ecopark, near Hanoi
7 courses
Google AI Professional Certificate
Background
From the business owner's side to local marketing
On the business owner's side
Kyle has extensive experience in management roles and as the owner-operator of previous companies and businesses, across customer service, retail, food and beverage, and sales. He knows the business from the owner's side.
Vietnam is home
Kyle is married to a Hanoian and lives in Ecopark, near Hanoi. As a foreigner who has made Vietnam home, he works with foreign-owned small businesses and with local businesses that serve foreign customers.
Technology & AI
Kyle completed the Google AI Professional Certificate (via Coursera, April 2026) and uses AI and automation where it genuinely helps.
Technical qualification
Google AI Professional Certificate
Google · via Coursera · Completed 23 April 2026
Kyle completed the Google AI Professional Certificate, issued by Google through Coursera, on 23 April 2026. The programme covers 7 courses:
- AI Fundamentals
- AI for Brainstorming and Planning
- AI for Research and Insights
- AI for Writing and Communicating
- AI for Content Creation
- AI for Data Analysis
- AI for App Building
Mission
Helping foreign-owned small businesses in Ecopark and Hanoi get found and trusted.
We work with Western and other foreign-owned small businesses, and with local businesses that serve foreign customers: Google profiles and reviews, social media, GrabFood/ShopeeFood, simple websites and local Facebook/Zalo ads – using AI and automation where it genuinely helps.

